2018 US National Public Opinion Survey of Global Strategic Partnerships and Education Diplomacy

This US-UK RELATIONS PUBLIC REPORT summarizes survey research findings from a nationwide public opinion poll conducted by the AMS and Emerson College in November of 2018. The poll surveyed a cross-section of Americans ages 18 and older, about their views of US-UK ties, and more broadly, their perceptions of the Marshall Scholarship and expertise.

The results show that nearly 2 in 3 Americans say the US-UK relationship is very important. Furthermore, a majority of Americans believe the relationship is even more important today than it was five years ago, and, they would like to see a special trade deal created with the UK upon its predicted departure from the European Union in March 2019.

Exchange between our two countries runs thick. The survey research suggests connective tissue much deeper than a single set of policies or individual administration. Young people see culture, sports, and celebrities as the most significant influence on US-UK ties. Older respondents see political leadership, governments and shared democratic values as the most important factors bringing the two countries together. For Americans who have traveled outside the United States, business and corporate ties are perceived as the second most significant influence on the transatlantic relationship. These multitudinous ties persist. They should be capitalized on by the British Government to “reach out to those parts of American society which share our views and values,” as was urged by the House of Lords in late 2018.

An overwhelming majority of Americans recognize the strength of the US-UK alliance, support its continued growth and strong trade between our countries. Seventy years after the Marshall Plan, Americans still see close governments and core democratic principles – such as equality, liberty, free speech, human rights, and the rule of law – as binding forces.

The United Kingdom is entering a new and perhaps fragile era. While Americans do not know what will happen to their ally, the survey research across all age groups suggests that Americans continue to care. In a period of deep uncertainty for the British public, they should know that Americans see the ties that bind us as increasingly important, and they support new opportunities to further this relationship, “here now.”

The main goal of the national poll was to better understand American popular sentiment regarding the historic alliance between the United States and the United Kingdom. The survey begins to probe American perception of the strength of these ties and whether they are driven by shared values such as democratic norms, cultural expression, military, commercial, or educational ties.

The research contributes to a body of survey research on the special relationship, including a recent study conducted by the British Council on US-UK cultural ties in 2018. It aims to contribute to a better understanding of the perceptions, significance and current day value of transatlantic ties more than 70 years since the end of World War II.

Dr. Nell Breyer, Executive Director, Association of Marshall Scholars

Katie E. Clark

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2019 Marshall Forum